CHUKA UNIVERSITY MEDIA CAREER TALK AND MCK ACCREDITATION; By Brendah Mukami

Media Career Talk and MCK Accreditation 2026, Photo/Courtesy

The Media Council of Kenya (MCK) held a media career talk and accreditation forum on February 26, 2026 at Chuka University under the theme “Reimagination of Journalism in the Digital Age: How Media is Reshaping Journalism,” urging students to embrace digital transformation, professionalism and practical skills ,the forum was officially opened by the acting vice chancellor prof Gilbert Nduru (Deputy Vice Chancellor  Academic and Research Affairs)

Central Regional Coordinator Karaja Jackson told students that communication has become critical and no one wants to be left out, challenging them to think beyond academics and actively build their professional portfolios. He posed questions to learners on what unique skills they possess to stand out in the competitive job market, urging them to upload and showcase their journalism work online so that people can know them before they seek opportunities. Jackson emphasized that confidence is key in journalism and encouraged students to safeguard their mental wellness, warning against immersing themselves in issues beyond their control or engaging in activities simply because others are doing so. He noted that MCK will provide opportunities for students to apply for attachments as part of efforts to support the university’s media program.

 James Wanaina a lecture in department of media highlighted that media is rapidly shifting to the digital space and students must shift with it by embracing live streaming, photography and digital storytelling. He thanked the university management, technicians and fourth-year students for their efforts in advancing the department, noting that journalism is not about scoring an A but about acquiring hands-on skills. Wanaina welcomed university leaders and emphasized that collaboration between MCK and the institution would help students gain industry exposure, adding that upcoming events such as live coverage of the 15th graduation will  done by media personal within the school.

Moses Punyuah shared his experience in the journalism industry, urging students to “wake up” and change their mindset because journalism is not a theoretical career. He stressed the importance of discipline, consistency and skill mastery, warning that graduating with zero practical skills amounts to failing oneself. Moses Punyuah encouraged learners to be presentable, master their craft and intentionally build their personal brands, noting that media success depends on practice and visibility.

Dean of the Faculty of Humanities and Social Sciences Prof. Kyalo Wa Ngula announced that a Memorandum of Understanding between the university and MCK will be actualized within one to two months, while the Acting Vice Chancellor in charge of Academic and Research underscored the role of media in promoting freedom of expression and enhancing the university’s visibility. University leadership assured continued support to the media department.